YERI CHOI COYNER

67-26, Gye-dong                                                                        Phone:  82-2-764-8387

Jongro-gu, Seoul 110-270                                                       Fax   :    82-2-747-7653       

Korea                                                                                        Email:    yeri at sofltandingkorea.com

한글 Cell Phone:  82-11-355-8387

PRESENT

Independent trainer and consultant, Senior Consultant of Soft Landing Consulting

¨ Provide sales performance consulting

¨ Design and conduct customized sales training and presentation skills training

Client List

BMW Korea	Johnson & Johnson Medical Korea
Hewlett-Packard  Korea	BearingPoint
Lufthansa Cargo, Korea	Korea Water Resources Corp.
HanmiParsons	Innovex Japan (Japan & Korea)
Volvo Cars Japan	Nihon Keizai Shinbun (Japan)
Paradyme (Japan)	Panache (Japan)
Fastnet, a subsidiary of Canon (Japan)

Lectures

KAIST MBA Global Leadership Program

PREVIOUS WORK EXPERIENCE

Sales Manager for LEXIS-NEXIS (a wholly owned subsidiary of Reed-Elsevier plc),      

Full-text online database for legal, business and financial information (August 1994 to April 2000)

Japan-side

¨ Set up Japan sales office

¨ Developed and applied localized sales and marketing plans focusing on consultative selling and 

              efficient customer service, which resulted in annual revenue growth of  25% the first year, 45%       

              second year, 33% third year, and 18% fourth year, and  21% fifth year

¨ Upgraded Japan branch ranking from bottom to top in Asia Pacific region within two years

¨ Acquired new accounts in Korea and managed Korean distributor

¨ Hired and trained seven people, four of whom got promoted within or after one year.  

Korea-side

¨ Created and cultivated new accounts in Korea.

¨ Helped Korean distributor (Dacom) to achieve sales target through coaching and training.

Major Projects Undertaken

¨ Developed sales training and sales coaching program

¨ Took over distributors’ accounts converting them into direct sales accounts, which took three          

       years to complete the process for all three distributors in Japan

¨ Created a local customer service function for the maximum customer satisfaction and reduced

       the account cancellations by 70%

¨ Initiated and helped create comprehensive Japanese customer database

¨ Planned and managed two industry’s major trade shows annually

¨ Took the business unit out from under a sister company to form a new Japanese corporation.

Freelance Sales Trainer (January 1994 - July 1994)

¨ Provided sales training to company with sales teams in Tokyo

The Canadian Chamber of Commerce in Japan - Advertising Sales Representative

(January1992 - January 1994)

¨ Established and implemented advertising sales plan for The Canadian journal to double the

       previous sales volume

¨ Created simple advertising contents

¨ Negotiated with printers and other vendors

Downey Savings and Loan, California - Loan Representative (August 1989 - December 1990)

¨ Sold residential real estate loan packages

¨ Ranked in top 5% of firm's loan representatives

Century 21 International, California - Realtor  (July 1983 - July 1989)

¨ Progressive volume of sales up to more than $4+ million per year (1988)

¨ Recruited and trained three salespeople

¨ Top Seller for Orange County among 1,300 Agents (1988)

Amdahl Telecom, California - Purchasing Dept. Secretary (April 1980 - July 1982)

¨ Provided administrative support

Yong-in Girls’ High School, Gyong-gi-do, Korea – English Teacher (1977)

EDUCATION

¨ Train-The-Trainer, Xavier University, Ohio

¨ Small Business Management, Fullerton College, California

¨ Dale Carnegie, California

¨ General and Cost Accounting, UCLA, California

¨ BA - French Language Education, Gyongbook National University, Daegu, Korea

¨ Gyong-book Girls’ High School, Daegu, Korea

PROFESSIONAL ASSOCIATIONS

¨ American Society of Training and Development, 2000 –

¨ Sales and Marketing Management Association, 2002 -

¨ Toastmasters International,1989 –

- Founder and first President of “Seoul Toastmasters Club”

- Founder of Tokyo “Tozai Toastmasters Club” and served as an officer for two years

- Active member in “Tri-City Toastmasters Club” in California

¨ American Chamber of Commerce in Korea, 2001 –

¨ International Computer Association, 1999 – 2000

¨ American Chamber of Commerce in Japan, 1994 – April 2000

¨ Foreign Executive Women, 1990-1994

Networking group for foreign women working in Japan

¨ Success Systems, 1989 - 1990

Professional Network Association; North Orange County, California Chapter - Founder

LANGUAGES

¨ English - Fluent Conversation, Reading and Writing

¨ Japanese - Fluent Conversation, good Reading and Writing

¨ Korean – Native

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