Soft Landing Korea Ltd.
 

Soft Landing Korea Ltd.

Advice, monitoring and support of high tech companies entering the Korean market

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Resumé of Tom Coyner, President
 
EXPERIENCE

2/97 - 9/04 ACI Worldwide (Korea) Ltd.  - Korea Country Manager
    
(a subsidiary of Transaction Systems Architects, Inc., Omaha, NE)
*
Managed three Korean software distributors of electronic payments, fraud detection and smart card systems
*
Responsible for Japan and Korea sales and marketing activities through 8/98
* Recognized twice as Salesperson of the Year for Asia-Pacific

6/94 - 1/97 UB Networks K.K. - Consultant, Market Development Director, Marketing Director
* Developed & implemented Channel Development and Services Marketing programs
* Served as Chair of The ATM Forum's Asia Pacific Market Awareness Committee

10/91 - 6/94 American Software Japan K.K. - Representative Director
* Established the Tokyo Office, hired Japanese staff
* Helped to establish Korean operations
* Developed marketing channels through Big Six and international consulting firms

4/90 - 10/91 Computer Associates K.K. (Tokyo) - Multinational Account Manager
* Leading Account Manager for May and June 1991
* Developed 1991 Marketing Plan for Japan operations
* Worked effectively using Japanese language in dealing with management and clients

12/88 - 3/91 Computer Associates Inc. (California) - Account Manager
* Sold utility software for IBM mainframe and DEC VAX computers
* Regional "Salesman of the Month" after two months in sales

8/87 - 11/88 University of Southern California - MBA Candidate (Los Angeles)
* Developed a business plan used by a $100 million U.S. company to enter the Japanese software market
* Conducted market research for Tymnet telecommunications to enter the Chinese market

5/84 - 7/87 Isuzu Truck of America - General Administration Manager (South El Monte, California)

1/82 - 4/84 Hitachi Consumer Products of America - Human Resources Asst. Mgr. (Anaheim, CA)

3/80 - 12/81 C. Itoh Electronics - Personnel & General Administration Assistant Manager (Los Angeles)

11/77 - 10/79 The Chase Manhattan Bank/Korea - Personnel Supervisor (Seoul)
* Budgeted and administered both local and expatriate compensation programs
* Negotiated collective bargaining contracts with Korean union

8/75 - 7/77 U.S. Peace Corps/Korea - Volunteer (rural villages)
* Persuaded rural educators into using new English instruction methodologies
* Created and managed an English program for U.S. AID and the Korean Ministry of Agriculture

EDUCATION

MBA - International Business, 1988 -
University of Southern California
BA - Japanese Language & East Asian Studies, 1975 - University of Colorado
Waseda University, Tokyo, 1970-72 - Japanese language and liberal arts

FOREIGN LANGUAGES

Japanese
- Strong reading, writing and conversation
Korean - Good reading, writing and conversation
Mandarin Chinese - Basic hearing and reading

PROFESSIONAL & COMMUNITY AFFILIATIONS

Royal Asiatic Society, Korea Branch
- Vice President (2004 - Present)
Seoul Rotary Club
- 2004~2005 Vice President (2002 - present); currently Director
American Chamber of Commerce, Korea (2000 – present)

British Chamber of Commerce, Korea (2005 – present)
European Union Chamber of Commerce, Korea (2007 – present)

Irish Network Korea (later merged with Irish Association of Korea) - Founder/Chairman (2002 - 2005);
   
currently Senior Advisor
Seoul Monthly Meeting, Religious Society of Friends (Quakers), member (March 1998 - present)
The ATM Forum - Asia-Pacific Market Awareness Committee Chair (July 1995 - June 1996)
International Computer Association (ICA), Tokyo - President (1993 - 1995)

PUBLICATIONS

* Mastering Business in Korea: A Practical Guide, 250+-page book, Seoul Selection, 2007
*
 Bi-weekly Business Column, since May 2006 to present, Korea Times
*
10 + 1 Commandments for Doing Business in Korea,Korea Times, March 27, 2006
* “Challenges for the Korean IS Industry,”
Korea IT Times, April 2006

* “Selling Through Korean Distributors,”
Journal of the American Chamber of Commerce in Korea,
    January & February and March & April, 2005 issues, two-part article

* "Marketing" Chapter
, Soft Landing in Japan, Version 2.0J, American Electronics Association, Tokyo, 1992
*
"Telecommunications Marketing in the People's Republic of China," Advances in Telecommunications
    Management
, JAI Press Inc., London, 1990

 

RECENT SPEECHS

*   Working with the Korean Legal System” luncheon speech at the Swiss Business Council, Seoul,
    September 2007
* “How to Succeed in Korean Business”
business briefing at the
British Embassy, Seoul, July 2007
* “What Can Business War Stories Teach Us”
luncheon speech at the
American Chamber of Business in
    Korea
, May 2007
* “Working with Korean Employees”,
keynote speaker at
Korea Exchange Bank’s annual Foreign Direct
    Investment Seminar
, March 2007
* “The Hard and the Soft of Selling through Korean Distributors”
and “Challenges of the the Korean IT
    Industry,”
the University of Southern California (Los Angeles)
Asia Pacific Business Outlook seminar for
    business professionals, April 2005

 

 

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Traveling to Korea? This web site is focused on US citizens but offers valuable, up-to-date travel tips for all foreign visitors: http://travel.state.gov/travel/skorea.html

For more information please contact us at: +82-11-9099-6195 or by email at tom@softlandingkorea.com.

© Soft Landing Korea 2004

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