Soft Landing Korea Ltd.
 

Soft Landing Korea Ltd.

Advice, monitoring and support of high tech companies entering the Korean market

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Resumé of Yeri Choi, Director
 

EXPERIENCE

6/00 - 1/08: OnTarget Consulting -  President; Independent trainer and consultant
* Provides sales performance consulting

* Designs and conducts customized sales training and presentation skills training

  Client List

BMW Korea

             

Johnson & Johnson Medical Korea

Hewlett-Packard  Korea

 

BearingPoint

Lufthansa Cargo, Korea

 

Korea Water Resources Corp.

HanmiParsons

 

Innovex Japan (Japan & Korea)   

Yahoo! Korea 

 

Nihon Keizai Shinbun (Japan)

Volvo Cars Japan

 

Panache (Japan)

Paradyme (Japan)

Fastnet, a subsidiary of Canon (Japan)

Lectures

 KAIST MBA Global Leadership Program 

4/94 - 5/00 LEXIS-NEXIS Japan K.K. (a wholly owned subsidiary of Reed-Elsevier plc)- Representative Director: Full-text online database for legal, business and financial information (August 1994 to April 2000) 

Japan: 
* Set up Japan sales office
* Upgraded Japan branch ranking from bottom to top in Asia Pacific region within two years
* Acquired new accounts in Korea and managed Korean distributor

Korea:
Created and cultivated new accounts in Korea.

Major Projects Undertaken:
*  Developed sales training and sales coaching program
*  Took over distributors accounts converting them into direct sales accounts, which took three
    years to complete the process for all three distributors in Japan
*  Created a local customer service function for the maximum customer satisfaction and reduced
    the account cancellations by 70%
*  Initiated and helped create comprehensive Japanese customer database
*  Planned and managed two industry major trade shows annually
*  Took the business unit out from under a sister company to form a new Japanese corporation.

1/94-7/94 Freelance Sales Trainer
* Provided sales training to company with sales teams in Tokyo

1/92 - 1/94 The Canadian Chamber of Commerce in Japan - Advertising Sales Representative
* Established and implemented advertising sales plan for The Canadian journal to double the
   previous sales volume

8/89 - 12/90 Downey Savings and Loan, California - Loan Representative
* Sold residential real estate loan packages
* Ranked in top 5% of firm's loan representatives              

7/93 - 7/89 Century 21 International, California - Realtor 
* Progressive volume of sales up to more than $4+ million per year (1988)
* Top Seller for Orange County among 1,300 Agents (1988)

4/80 - 7/82 Amdahl Telecom, California - Purchasing Dept. Secretary

1977 Yong-in Girls High School, Gyong-gi-do, Korea English Teacher 

EDUCATION

* Train-The-Trainer, Xavier University, Ohio
* Small Business Management, Fullerton College, California
* Dale Carnegie, California
* General and Cost Accounting, UCLA, California
* BA - French Language Education, Gyongbook National University, Daegu, Korea
* Gyong-book Girls High School, Daegu, Korea

PROFESSIONAL ASSOCIATIONS

* American Society of Training and Development, 2000 - Present
* Sales and Marketing Management Association, 2002 - Present
* Toastmasters International, 1989 - Present
    - Founder and first President of Seoul Toastmasters Club
    - Founder of Tokyo Tozai Toastmasters Club and served as an officer for two years
     - Active member in Tri-City Toastmasters Club in California
* American Chamber of Commerce in Korea, 2001 - Present
* International Computer Association, 1999 - 2000
* American Chamber of Commerce in Japan, 1994 - April 2000
* Foreign Executive Women, 1990-1994 (Networking group for foreign women working in Japan)
Success Systems, 1989 - 1990 (Professional Network Association; North Orange County, California Chapter) - Founder

LANGUAGES

English
- Fluent Conversation, Reading and Writing
Japanese - Fluent Conversation, good Reading and Writing
Korean - Native

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