Today, exports to Japan; tomorrow, world domination of cheap hooch!
We in Korea need to be mindful that often the key to successful exports is a strong domestic consumer base. By that I mean, we need to remember that makgeolli is not just for breakfast, but goes along great with every dining or recreational activity.
S. Korea’s ancient ‘farmer drink’ to hit US
By Park Chan-Kyong
Sun, Feb 5, 2012