Category Archives: Marketing

Park Presidency Gives Fighting Chance to Korea’s Chaebols

Posted on January 9, 2013 by Tom Coyner

Korea’s basically a one-trick economic act at this point. It’s basically chaebol chaebol chaebol.” Continue reading →

Posted in Doing Business in Korea, Economy, Management, Marketing, S Korea Economy, Trade, chaebol | Leave a comment

What the S Korean election will not mean

Posted on January 8, 2013 by Tom Coyner

Taking on the largest chaebol within Korea is not dissimilar to a kamikaze attack Continue reading →

Posted in Coyner's Op-Ed Essays, Doing Business in Korea, Economy, Management, Marketing, S Korea Economy, S Korean Politics, Trade, chaebol | Leave a comment

Regionalism takes toll on F&B sales

Posted on September 23, 2012 by Tom Coyner

Coyner’s Comment: From betrothals to presidential elections, Korea’s regionalism has been a major factor in Koreans’ decision making. But this is one of the first articles I have come across how regionalism affects consumer product selection. While the below comes … Continue reading →

Posted in Doing Business in Korea, Marketing, S Korea Economy, S Korean Politics, Selling, Society | Tagged beverage, consumer, food, Korea, marketing, regionalism, Sales, South Korea | Leave a comment

Learning to move with the tide

Posted on September 23, 2012 by Tom Coyner

We cannot go back to the past, the present will soon change. Whether change is good largely depends on the individual to keep learning. Continue reading →

Posted in Economy, Education, Human Resources, Management, Marketing, Selling | Tagged change, globalization, learning, paradigm, recession | Leave a comment

EUCCK votes to pack bags

Posted on September 10, 2012 by Tom Coyner

Foreign chambers of commerce having a rough year in S Korea Continue reading →

Posted in Doing Business in Korea, Marketing, S Korea Economy, S Korean Politics, Trade | Tagged chamber of commerce, corruption, EUCCK, expatriate, foreign, Korea, mismanagement, South Korea, tax | Leave a comment

Gangnam Style, Dissected: The Subversive Message Within South Korea’s Music Video Sensation

Posted on September 10, 2012 by Tom Coyner

K Pop’s Psi cleverly satirizes Seoulites’ materialism while creating an internationally popular video. Continue reading →

Posted in Doing Business in Korea, Economy, Marketing, Society, USA | Tagged culture, Gangnam, hallyu, Kanryu, Korea, Korea Wave, pop, Psi, satire, South Korea, style, trade, video | Leave a comment

After Verdict, Assessing the Samsung Strategy in South Korea

Posted on September 10, 2012 by Tom Coyner

Coyner’s Comment: Observers on both side of the Pacific are trying to digest the back-to-back Apple vs. Samsung court decisions. Almost immediately, everyone seems to have forgotten the Seoul judicial decision that ruled both companies had infringed on each other’s … Continue reading →