+82-10-9099-6195
Services Print E-mail

“We Make Sales Happen – that is our mantra. That is why we are still in business. And possibly that is why you need to spend time with us.

We are sometimes referred to as a “market entry company,” and at other times as a “training firm.” But what we do better than most is in what we specialize – sales goals attainment. In other words, we live and breathe sales. We have personally sold successfully in the U.S., Japan and Korea – and we have trained people from those and other nationalities on how to productively sell in Asia. So, more accurately stated, we are a “sales training firm” as well as a “business development company focused on selling.””

Sales Training & Performance Development

Soft Landing Consulting is recognized worldwide for our work in sales skills and management training for Korean and multinational corporations.

Our training practice was established in 1999 as Soft Landing Consulting.  We have employed the latest, tested methods to ensure our clients receive the maximum benefit from their training investment.

Providing customized, results-driven training programs in an environment  that is both stimulating and innovative, we are ideally suited to make a quantifiable difference in your sales performance today.

"Making Sales Happen"

Tel: 82-2-764-8387

Cell: 82-11-355-8387

Fax: 82-2-747-7653

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Address:

2F, 67-26, Gye-dong

Jongro-Gu, Seoul 110-270

Korea

"Yeri Choi's sales training is creative, engaging, and focused on results. She quickly measures each salesperson's specific skill development areas and applies them in training. Yeri Choi's consulting and training service made a significant contribution to BMW Korea's impressive sales increase of 87% in the year 2001 and 2002."

- Ulrich Thum -
Senior Director of Sales & Marketing
BMW Korea

"Many models that we learned will be very useful, especially the "DR. Questioning" model. I will practice this model and prepare learned questions before customer visits."
"The Objection solution model was very helpful to solve many problem situations occurring in medical sales."

- Participants, Johnson & Johnson Medical Korea -

"Your training was active and engaging. Through various group activities, we could brainstorm best approaches and draw out most suitable ones that fit one’s own style."
 "I have received many sales training in the past. However, your training was so refreshing I feel as if I am starting new."
 "I have used new methods that I learned from you when speaking to customers...and surprisingly enough, they worked!"
"Your training gave me a structure in my sales process. I can certainly capitalize on that."

- Participants, BMW, Korea -

"Your training was not only systematic but also combined both theory and application that are necessary to perform successful sales activities. The actual skill practices and group discussion were very useful. Thanks to your training, we received additional contracts."
"I have had many training sessions in the past but your training, by far, had the most impact on my learning."

- Participants, Dacom, Korea -

"The five stages sales cycle management taught by Yeri Choi Coyner is visual, simple, and yet effective. This is a great tool for our salespeople and management."

- President of Panache, IT consulting company in Japan -

"I started using techniques that I learned right away and won a sale."

- Panache consultant -

"The training was inspiring, energizing, interesting, challenging, and informative."

- Participant, Volvo Car Japan -

Soft Landing Consulting delivers customized and results-driven sales and presentation skills training. Our training focuses on "how to create and communicate VALUE" to your customers or audience through a step-by-step approach.

Soft Landing Consulting believes Training is about bring about Change. Our job is to take what is ("actual") and define what it should be ("required") and we fill the gap.

CPimage002

CPimage003

Services Clients (Partial List)

BMW Korea Johnson & Johnson Medical Korea
Hewlett-Packard (Korea & Japan) BearingPoint Korea
Lufthansa Cargo, Korea Korea Water Resources Corp.
HanmiParsons Innovex Japan (Japan & Korea)
Yahoo! Korea Nihon Keizai Shinbun (Japan)
Volvo Cars Japan Panache (Japan)
Paradyme (Japan) Fastnet, a subsidiary of Canon (Japan)
KAIST MBA Global Leadership Program Yonsei International MBA Program
HMP Law Offices Cisco Systems (Korea)
Symantec (Japan & Korea) Dell (Japan)
Fuji-Xerox (Korea) Orange Telecom (Korea)
Hermes (Korea) Korea Credit Bureau

 

Program Objectives

>>Participants develop effective presentation techniques by actively engaging in various skill practice activities through a formatted program.

>>Participants learn how to construct an objective-based and result-oriented presentation through a step-by-step skill-building program. 

>>Participants acquire self-confidence and poise in speaking before an audience.

Program Duration

      One day: from 9:00 AM to 6:00 PM

Program Outlines and Training Methodology

Subjects Behavioral Objectives
Participants should be able to:
Characteristics of a Formal Presentation · Describe the differences between a formal presentation and a casual talk based on two different communication exercises.
Effective Presentation Golden Rules · Memorize the 10 rules from PowerPoint presentation and demonstrate in various speaking exercises.
Overcoming Nervousness · Identify 3 overcoming nervousness techniques and demonstrate controlling nervousness through various speaking exercises.
Making Eye Contact · Demonstrate eye contact through an eye contact exercise
Attention-getting Opening Techniques · List at least six opening techniques from interactive group discussion and demonstrate one technique in opening exercise.
Body Language · Identify three body language components and demonstrate body language using all three components
Using Voice ·  Identify four components of vocal technique and demonstrate in a story-telling exercise
Organizing Contents · Edit prepared presentation content applying three content organization components using the five-step organization method.
Memorable Closing Techniques · Identify at least five closing techniques and demonstrate one technique in final presentation
   

Business & Sales Development

2008-10-24_Gilsang-sa-4819BambooMarket Entry & Representation

During the start-up phase, we are often employed to carry the client’s business cards and act as the initial on-the-ground representatives in Korea and Japan. During this initial period, we often do the following:

•Help qualify the market
•Localize sales collateral into Japanese and Korean languages
•Introduce the first qualified sales prospects
•Represent the client in various chambers of commerce and similar activities
•Assist developing localized sales contracts
•Close the first deals
•Handle initial trademark and patent registrations
•Provide mid- to long-term strategic consulting
•Discover and qualify potential Korean partner companies
•Recruit the first local employees
•Participate in negotiating sales channel and joint-venture agreements
•Serve as out-sourced channels sales management
•Train client’s and partner’s sales teams
•Generate regular market updates
•Serve as ombudsmen between offshore and local management

Sales Force Restructuring

•Provide confidential sales coaching to both expatriate and local managers
•Consult on how to restructure sales and marketing functions when needed
•Recruit replacement and supplemental sales & marketing personnel
•Offer mid- to long-term strategic consulting
•Advise on how to properly and legally reduce head count

“Rising Star” Coaching

•Provide coaching by recently retired Korean or Japanese executives to young professionals who need guidance and mentoring
•For more information, please see our presentation on this service

Other Services

•Perform discreet reference checking
•Act as “mystery shoppers”
•Represent overseas buyers with Korean vendors

 

 

 

Search

Free Newsletter

Soft Landing's Highlights

Korean Economic Reader Blog

Click on Blog to Read/Comment