Soft Landing
Consulting Ltd.
Formerly Soft Landing Korea
Ltd. (We are changing our name due to our
expanding multinational business)
Advice, monitoring and
support of companies entering global market
OnTarget
Consulting has joined Soft Landing Consulting Ltd. as our
sales-centric training division.
Facts
About Korea
Korea
is the world's 12th largest economy.
Only
Japan and China outsize Korea in the Asia-Pacific
region.
If
you cannot succeed in Korea, your firm is not
likely to succeed in China or Japan given the
similarities.
If
you can learn how to sell into the Korean market,
many of the lessons can be applied to other parts
of Asia - including Japan and China - but at much
less expensive of a learning curve.
Like
any other market, Korea is unique - and we can
show you how to be successful at minimum risk.
Mastering Business in Korea - A Practical Guide,
a 270-page bookby Tom Coyner and Jang, Song-Hyon
is now on sale.
To get an idea of this book, read the endorsements, table of
contents, acknowledgements,
and
Foreword
by Nick Reilly, president of GM Asia-Pacific. To read a
review, click
here.
We assist foreign high tech
companies in entering the Korean and Japanese markets by providing sales
channel management including help them find qualified local
distributors.
When appropriate, we act as
international sales agents during the start-up phase of
market entry.
We provide
on-the-ground reports and analyses on the
performance of these Korean and/or Japanese sales agents
and distributors.
When
appropriate we serve as ombudsmen to
explain as objectively as possible the
ways of doing business in Korea and/or Japan to the
foreign company - and to the local firm
what a Korean/Japanese company needs to understand
when representing a foreign company in
the local market.
We offer
customized business training and business
management consulting based on
international professional principles
while accommodating of local and industry
requirements. We are particularly qualified in
international sales training and coaching.
When the time
comes, we work ourselves out of a job by
enabling foreign companies to establish
their own Korean and/or Japanese offices; or optionally serve as ongoing
advisors.
Traveling to Korea? This web site
is focused on US citizens but offers valuable, up-to-date
travel tips for all foreign visitors: http://travel.state.gov/travel/skorea.html
For more
information please contact us at: +82-11-9099-6195 or by
email at tom@softlandingkorea.com.
