Soft Landing Korea Ltd.
 

Soft Landing Consulting Ltd.

Advice, monitoring and support of high tech companies entering the global market

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Our Management
 
Tom Coyner, President

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Tom Coyner is the president of Soft Landing Consulting. He has over 25 years of experience in Japan and Korea working for American firms as well as 7 years working for Japanese companies in the United States. When employed by an American company in Korea, he was twice salesperson of the year for Asia-Pacific largely due to his success in working with Korean distributors.  He originally came to Korea as a Peace Corps Volunteer.  He has an MBA in International Business from the University of Southern California; a BA in Japanese Language from the University of Colorado; and he studied for two years at Waseda University in Tokyo. He is a director of Seoul Rotary Club and Vice Chair of the Royal Asiatic Society, Korea Branch; and active member of the American and British Chambers of Commerce.  He also serves as Senior Commercial Advisor for Joowon Attorneys at Law in Seoul.

Yeri Choi, Senior Consultant


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Yeri Choi is a trilingual management consultant of Soft Landing Consulting. with over 20 years international successful sales experience in the US, Japan and Korea - both in the roles as a salesperson and as a sales manager. As country manager, she brought Lexis-Nexis Japan from bottom position within Lexis-Nexis Asia-Pacific to top territory sales ranking due to her coaching of Japanese staff on how to more effectively sell through direct and indirect channels. She is a graduate of Gyeongbug Girls High School and Gyeongbug National University. She also studied at UCLA.

Byung Keun Jun, Business Development Advisor


BK "Byung" Jun has a bachelors degree in Nuclear Engineering from Hanyang University with a minor in Electronic Engineering. He has also studied Information Technology at Seoul National University and Global Business at the Federation of Korean Industries.  He has served as the US country manager of Dongnam Electric Company and has 20 years entrepreneurial experience in the US prior to returning to Korea in 1997.  Since then, he has been an active member in the American, Canadian and Irish expatriate communities in Seoul.

Traveling to Korea? This web site is focused on US citizens but offers valuable, up-to-date travel tips for all foreign visitors: http://travel.state.gov/travel/skorea.html

For more information please contact us at: +82-11-9099-6195 or by email at tom@softlandingkorea.com.

© Soft Landing Consulting 2008

Our Brochure
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